Professionalism: it’s tough to define, but easy to recognize when you see it. Whether you’re interacting face-to-face or electronically, professionalism is the quality that makes you want to work with someone every day—and vice versa! Identify and cultivate the behaviours, attitudes, competencies and principles that will make others think of you as a consummate professional: ethics, self-leadership, continuous development and ways to avoid conflict of interest.