Plug Into Your Market With LinkedIn

The most business-oriented of the social media platforms, LinkedIn connects you to a community of professionals just waiting to hear about your small business. It can be especially useful to consulting businesses for building brand awareness and driving leads. Learn to design an engaging LinkedIn business profile with text, images, links and referrals. Optimize your profile with keywords and phrases, and engage your target audience with articles or posts. By putting these features to work, you’ll unlock LinkedIn’s full potential as a social media marketing tool. Prerequisite(s): Basic computer knowledge and basic experience with LinkedIn, plus a current LinkedIn account

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